For many years now, Chrysler vehicles have enticed owners to find hidden messages, references, and surprises within the doors of them.This strategy of using “easter eggs” to encourage great customer appreciation has seen great success with models like the 2014 Chrysler Town & Country. Even if you head over to a dealership serving Troy and beyond, they’ll definitely know about these little secrets hidden inside their inventory.

This process has actually emulated the similar use of “easter eggs” in video games. Companies use these little treats in an effort to make more of a personal connection with users. They feel special.

“We do it to put a smile on the customer’s face,” Chrysler interior design director Klaus Busse says. “There’s no added cost. Zero. You can turn a cheap piece of plastic into a collector’s item.”

In a current SUV model, Chrysler originally had just nondescript vehicles on one of its sensors.

“We had an image of a generic car” in the display for the automated parking system, Busse said. “We knew we could do better than that, and it took about 10 seconds to think of the ’41 Willys,” a classic vehicle from the automaker’s lineup.

It’s these little treats and secrets that Chrysler finds itself into the heart of so many people across the US. If you’d like to become a part of that family, then you should visit us at Dan Hemm Chrysler Dodge Jeep RAM! We’ve got a wide selection of new and pre-owned Chrysler vehicles for your perusal! Stop by and take some of our stock for a test drive! You’ll immediately fall in love with the unique character of Chrysler vehicles!