Appeal is important. It means something is aesthetic, interesting and extraordinary. We at Dan Hemm Chrysler Dodge Jeep RAM are proud to announce our vehicles led two segments in J.D. Power’s 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study™: 2015 Dodge Challenger led the Midsize Sporty Car category and the 2015 Dodge Charger led the Large Car category.  The 2015 Ram 1500 and the redesigned 2015 Chrysler 300 also performed well in the APEAL study, ranking second and third in the Large Light Duty Pickup and Large Car segments respectively.

The APEAL awards show that customers continue to recognize that these vehicles a pleasure to own. The APEAL Study measures how gratifying a new vehicle is to own and drive, based on customer evaluations of 77 vehicle attributes of new 2015 model year vehicles. Customers are surveyed after 90 days of ownership.

Both the 2015 Dodge Challenger and 2015 Dodge Charger were updated for the 2015 model year with a new standard eight-speed transmission, all-new interior, and new safety technologies. The 2015 Dodge Challenger earned the highest IQS ranking among Midsize Sporty Cars for four out of the past five years as well as being named a segment leader in 2015 and 2014 J.D. Power U.S. Initial Quality (IQS) StudySM.

The new 2015 Chrysler 300 offers world-class quality and craftsmanship, best-in-class 31 miles per gallon (mpg) highway fuel economy, plus class-exclusive innovations — including a state-of-the-art TorqueFlite eight-speed transmission now standard on every model, the segment’s most advanced all-wheel drive (AWD) system, award-winning Uconnect Access services, all-new and segment-exclusive 7-inch full color driver information display (DID) and the newest generation Uconnect systems .

The 2015 RAM 1500 offers an exclusive, 3.0-liter EcoDiesel engine that delivers an outstanding combination of best-in-class fuel efficiency – 29 mpg – 420 lb.-ft. of torque and up to 9,200 pounds of towing capability.

Stop by Dan Hemm CDJR to check out these excellent automotive choices!